SAZANI: Virtual Manikin Chrome Extension
A sustainable way to online shop
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In today's digital age, online shopping, particularly in the fashion industry, has gained immense popularity. However, it comes with its fair share of challenges, including sizing discrepancies and a high rate of returns. These issues can significantly impact customer satisfaction and the profitability of retailers. Our project aims to revolutionize the online shopping experience by introducing a user-friendly Chrome extension to make purchasing clothes easier and more convenient.
SAZANI's Virtual Manikin enables users to accurately determine the right size for the clothing they plan to purchase. Backed by extensive user and market research, SAZANI ensures a personalized fit, enhancing confidence in every purchase.
Based on data from 106 research participants and scholarly studies
How might we build a platform that reduces product returns, enhances sizing accuracy, and strengthens consumer trust?
The competitive analysis provided valuable insights into the features offered—and missing—on other platforms, revealing gaps in the market and opportunities for differentiation.
After researching the problem we created personas to better understand a generic, not specific, consumer, backed by research.
User Insights: Many participants emphasized the importance of convenience and integration. They expressed frustration with having to switch between multiple platforms or learn complex tools. These insights guided our decision to focus on simplicity and accessibility, ensuring the Chrome extension could integrate naturally into their browsing habits.
User-friendly site: A virtual mannequin is not a tool most people are familiar with. To address this, we decided to develop a Chrome extension that is hassle-free and intuitive, enabling users of any technological background to navigate and use it seamlessly.
Before I created the final prototype, I created different variations of mockups. The one below was the final low-fidelity prototype. It included all of the user flows and the corresponding styles. Before this version, I also mocked up user flows with pen and paper and got user feedback.
I created a high-fidelity prototype; a computer-based interactive depiction of a product. Through the findings in the background research, primary and secondary research, a prototype of a Chrome extension called SAZANI was created. SAZANI is a game-changing Chrome extension designed to help users determine the perfect clothing size for their body type. With its user-friendly interface and detailed explanations, SAZANI empowers users of all shapes and sizes with confidence when shopping online!
Absolutely! One of the most exciting aspects of learning design is its ever-evolving nature. As my skills grow and adapt to new trends, technologies, and approaches, I find myself rethinking how I approach projects. If I were working on this today, I would refine the visual design of the final prototype to ensure a more polished and cohesive look that aligns with the user’s expectations. I would incorporate more interactive elements to enhance engagement and usability. For instance, when a user hovers over the size recommendations, a popup could appear, dynamically suggesting the size we recommend based on their preferences or previous inputs. This added interaction would provide users with instant, actionable insights, making the experience more intuitive and personalized while demonstrating the functionality in a more compelling way.